The Three Contexts

When describing enterprise ready SaaS, we categorize the pillars into one of three contexts, based on the B2B2C relationship:

Commitment to fulfilling provider responsibilities

• Foundational standards
• The baseline expectations
• Consistent regardless of implementation

Commitment to meeting client expectations

• Facilitating the function of the enterprise
• Empowering the growth of the enterprise

Commitment to providing engaging user experiences

• The “wow factor”
• Pushing the enterprise towards innovation